Internet Marketing, Reason #2:They Like You
Reason 2 of why people will buy from you: they like you
If people like you they will buy from you.
Ever walk into a store with the intention of buying something only to turn and walk out of the store because you did not like the store clerk? Probably everyone has done this consciously or subconsciously. I’ve down right avoided a particular store if I’ve had a negative experience with a previous purchase as well.
Well the oposite holds true. People will buy from you if they like you.
What do you have to do to be liked? Well, you can start by smiling at the person. You can be helpful, but not annoying. You can ask the person if they need help to find something or if they need assistance. If they say “yes”, then it is your job to assist the client for thier greatest benefit. Give them a great deal. Help them to save a few dollars if you can. Make sure the dress fits nice and looks great on them if they ask you for your opinion. Be honest, but that doesn’t mean to hurt anyone’s feelings. Offer them another alternative if you have to, for them to choose, but remember, the purchase is about them, not you and it is ultimately thier choice.
Please, do not be pushy. People usually hate pushy salesmen. There is a big difference between giving a person excellent customer service versus trying to shove something down their throat. State the facts in a freindly manner, then let the customer decide.
When I was a kid, my mom and dad sometimes took me for an icecream cone. I felt really happy when that happenned to me. I enjoyed receiving the icecream cone and remember it as a treat. Part of getting the treat was receiving the icecream cone. It seemed to me when we went for icecream, everyone was smiling and in a good mood. That made the icecream taste so good and I was happy.
The other day I went through a drive through for an icecream cone. I was looking forward to the treat. When I pulled up to the window, the lady giving me the icecream cone was miserable. Scowling, she handed it to me. I almost didn’t want it then. I wasn’t happy. The icecream didn’t even taste that good. I thought about what a waste of calories I was eating and shouldn’t be eating it. I was not happy anymore. All because of the way the miserable lady handed me my icecream cone!
Well, that goes with anything a person buys from you. Be happy as you transfer the item to your client. It may be subtle, but in the way you give your client thier product, that emotional feeling will be transfered to your client. Give them thier product with happiness and friendliness and they will be happy with their product. They will like you. They may even remember the experience and come back for more. They will have enjoyed the experience of shopping with you. They will be happy.
Cindy Makonin, M.Ed.
