Why Use Attraction Based Marketing?
Wow, I Want What You Have…..
Attraction based marketing is information and products that people are attracted to just from the way you are being and/or presenting your products. Attraction based marketing is similar to viral marketing, but the difference is that you can actually sell something based on attraction, not promotion. You do not promote anything about your product, yet people are naturally attracted to it in droves.
Attraction based marketing is actually an oxymoron. In other words, people buying your product because they are attracted to is, rather than you promoting it, sounds like it is not even marketing. You might ask, “how will people even know about my product if I am not promoting it? How will it be exposed for them to be attracted to it or not?” That is a very good question.
All marketers have heard of the number one way a product gets promoted: word of mouth. That’s right, people telling people about your product or services. Attraction based marketing is all about people telling other people about your product that they are naturally attracted to. They want or need your service to fulfill a need naturally inside themselves. They are attracted to the product or services because it is a great fit to fulfill the desire or problem that the person is currently struggling with.
Attraction based marketing is also displaying your goods in a location whereby people see your goods or services as they walk by, and they are naturally attracted to look at the product or services you have to offer. It is positioning yourself in the marketplace. That is why where you set up your store is everything. People will be attracted to your store just from the way it looks on the outside, or just from the way something sparkles in the window from the outside. You have to have something that attracts customers.
There is so much more to say about attraction based marketing. Please check out www.iwillgrowrichsecrets.com for more information and to receive updates on marketing.
All the best,
Cindy Makonin, M.Ed.
